PRIVACY POLICY

      1. Introduction

      1.1 Purpose of the Privacy Policy: This Privacy Policy outlines how Wheelmania LTD (“the Company”, “we”, “us”, or “our”) collects, uses, maintains, and discloses information collected from users (“User”, “you”, or “your”) of the www.wheelmania.co.uk website (“Site”). This policy applies to the Site and all products and services offered by the Company.

      1.2 Commitment to Data Protection: We are committed to safeguarding the privacy and security of our Users’ information in compliance with the Data Protection Act 2018 and UK GDPR.

      1. Scope and Applicability

      2.1 Applicability of the Policy: This policy applies to all information collected through our Site, during your interaction with our services, and in the context of your communications with us.

      2.2 Users Covered: This policy pertains to all visitors, users, and others who access or use our Site and services.

      1. Data Collection Practices

      3.1 Types of Data Collected: We collect various types of personal data, including but not limited to:

  • • Personal Identification Information: Name, email address, mailing address, phone number.
  • • Billing Information: Credit card number and billing address.
  • • Demographic Information: Age, preferences, and interests.
  • • Other information relevant to customer surveys and/or offers.

3.2 Methods of Data Collection: Data is collected through different means such as when Users visit our Site, register on the Site, place an order, subscribe to a newsletter, and in connection with other activities, services, features, or resources we make available.

3.3 Telephone Enquiries and Call Information

When you telephone Wheelmania, we may receive and process your telephone number and basic call information through our telephone and communications systems. This information may be securely transferred to our internal customer-enquiry system so that an authorised member of staff can create and manage your enquiry while speaking with you.

 

We use appropriate technical and organisational security measures to protect this information during transfer and processing. Any temporary enquiry link does not provide access to existing enquiries or customer records.

We process this information where necessary to respond to your enquiry, take steps at your request before entering into a contract, provide customer service and pursue our legitimate interests in operating an efficient and secure enquiry-management system.

If we are unable to answer your call, our telephone system may securely provide your telephone number, the date and time of the call, and the Wheelmania branch or call queue contacted to our internal enquiry system. This creates a missed-call enquiry so an authorised member of staff can return your call. This information is used only for handling your enquiry and associated customer service, and not for unrelated marketing.

3.4 Call Recording

Telephone calls to and from Wheelmania may be recorded. We record calls for staff training, quality monitoring, confirming information discussed with customers, handling complaints and disputes, preventing fraud and protecting our customers and business.

Call recordings may contain your telephone number, voice and any personal information you provide during the conversation. Please avoid providing unnecessary sensitive personal information during a recorded call.

We process call recordings on the basis of our legitimate interests in maintaining service standards, training staff, keeping an accurate record of important conversations and establishing, exercising or defending legal claims.

Recordings are accessible only to authorised personnel and relevant service providers. They are stored securely and retained only for as long as reasonably necessary for these purposes, after which they are securely deleted unless a recording must be retained for an ongoing complaint, investigation or legal claim.

  1. Use of Collected Data

4.1 Purpose of Data Processing: Collected information is used for various purposes:

  • • To personalize User experience.
  • • To improve customer service.
  • • To process transactions.
  • • To administer content, promotion, survey, or other Site features.
  • • To send periodic emails regarding orders or other products and services
  • • To create and manage enquiry records and requested callbacks.
  • • To protect our telephone, enquiry and customer-management systems against unauthorised access or misuse.
  • • To identify and respond to telephone and other customer enquiries.
  1. Data Sharing and Disclosure

5.1 Sharing with Third Parties:

We do not sell, trade or rent Users’ personal identification information to others. We may share anonymised or aggregated information that does not identify individuals with our business partners, trusted affiliates and advertisers.

We may also use trusted service providers to operate our website, telephone, communications, payment, delivery, customer-enquiry, customer-management, hosting and IT systems. These providers may process limited personal information on our behalf and are required to protect it, maintain appropriate security and process it only in accordance with our instructions and for the services they provide to us.

5.2 Disclosure Policies: Disclosure of personal information may occur where required by law or where it is necessary to protect the rights, property, or safety of the Company, our customers, or others.

  1. Data Protection and Security Measures

6.1 Data Security Commitment: We adopt appropriate data collection, storage, processing practices, and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, transaction information, and data stored on our Site.

6.2 Compliance with Data Protection Act 2018: Our data protection and security policies are designed to be in compliance with the Data Protection Act 2018 and the UK GDPR, ensuring that your data is used fairly, lawfully, and transparently.

  1. Customer Rights Under Data Protection Law

7.1 User Rights Under the Data Protection Act 2018: In accordance with the Data Protection Act 2018, you have the right to access, correct, delete your personal data, and the right to data portability.

7.2 Exercising Your Rights: Users can exercise these rights by contacting us through the provided contact information. We will respond to your request in compliance with the applicable data protection laws.

  1. Use of Cookies and Tracking Technologies

8.1 Explanation of Cookies: Our Site uses “cookies” to enhance User experience. A cookie is a small file placed on your computer’s hard drive that helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual, tailoring operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

8.2 User Consent for Cookies: In compliance with the Privacy and Electronic Communications Regulations (PECR), we will obtain your consent to use cookies when you first visit our Site. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

  1. International Data Transfers

9.1 Data Transfer Mechanisms: If we transfer personal data originating from the UK to other countries, we will do so in compliance with the UK GDPR, ensuring equivalent data protection standards.

9.2 Safeguards for International Transfers: We will implement appropriate safeguards, such as standard contractual clauses approved by the UK Information Commissioner’s Office, for any international data transfer.

  1. Policy Updates and Changes

10.1 Notification of Changes: We reserve the right to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are protecting the personal information we collect.

10.2 User Acknowledgment of Changes: Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

  1. Contact Information

11.1 Queries and Concerns: If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

  • Email: [[email protected]]
  • Address: Wheelmania, 2347 Coventry Road, Sheldon, Birmingham, B26 3PN.
  1. Complaints and Regulatory Authority Contact

12.1 Right to Lodge a Complaint: If you believe that we have not adhered to this policy, you have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO).

12.2 ICO Contact Details: Information about how to contact the ICO is available on their website at [www.ico.org.uk].

  1. Data Retention Policy

13.1 Duration of Data Retention: We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

13.2 Data Erasure: Upon expiration of the retention period, personal data will be securely deleted or anonymized.

13.3 Telephone Enquiry Security Data

Temporary security information used to securely transfer telephone enquiries is retained only for the short period required to operate and protect the enquiry system, after which it is automatically deleted. Limited security-event records relating to attempted access may normally be retained for up to seven days to detect and investigate unauthorised access or misuse. Customer enquiry records are retained in accordance with section 13.1.

13.4 Call Recordings

Telephone calls to and from Wheelmania may be recorded for staff training, quality monitoring, record-keeping, handling enquiries and complaints, and establishing the facts of business transactions.

We process call recordings on the basis of our legitimate interests in maintaining service standards, training staff, keeping appropriate business records and resolving complaints or disputes.

Call recordings are normally retained for up to 12 months from the date of the call and are then securely deleted. A particular recording may be retained for longer where reasonably necessary in connection with a complaint, dispute, investigation, legal obligation or legal claim.

Recordings are stored securely, and access is restricted to authorised personnel and service providers acting on our behalf.

  1. Links to Other Websites

14.1 External Links: Our Site may contain links to other websites of interest. However, once you have used these links to leave our Site, you should note that we do not have any control over that other website.

14.2 No Responsibility for External Sites: Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy policy.

Last updated: 2 September 2026